{"id":8952,"date":"2016-04-22T03:59:08","date_gmt":"2016-04-22T03:59:08","guid":{"rendered":"https:\/\/www.revistarambla.com\/sant-jordi-dia-de-libro-y-rosas\/"},"modified":"2021-04-09T17:07:24","modified_gmt":"2021-04-09T15:07:24","slug":"sant-jordi-dia-de-libro-y-rosas","status":"publish","type":"post","link":"https:\/\/www.revistarambla.com\/en\/sant-jordi-dia-de-libro-y-rosas\/","title":{"rendered":"Sant Jordi, d\u00eda de libro y rosas"},"content":{"rendered":"

Hoy los lectores no se escapan. Entren o no en Revista Rambla<\/a><\/em><\/strong>, la mayor\u00eda van a ramblear durante estos pr\u00f3ximos d\u00edas y en especial el d\u00eda de Sant Jordi. Aunque el d\u00eda de Sant Jordi los homenajeados son los lectores, hemos querido entrar en el mundo editorial a trav\u00e9s de la visi\u00f3n del librero Josep Batll\u00f3, de la librer\u00eda Taifa, y el editor Jorge Herralde, director de la editorial Anagrama. \u00bfHoy se lee m\u00e1s? \u00bf Las mujeres leen m\u00e1s? \u00bf El libro electr\u00f3nico tiene \u00e9xito? Paseen por La Rambla. Aqu\u00ed encontraran quiz\u00e1s algunas ideas de posibles libros que regalar y algunas opiniones no convencionales sobre el d\u00eda de Sant Jordi. \u00bfExiste alg\u00fan librero que no les guste el d\u00eda de Sant Jordi? Pasen. Les prometemos no sufrir agobios y empujones t\u00edpico de la \u2018diada\u2019. Y adem\u00e1s, el descuento, ya saben, en el mundo online est\u00e1 m\u00e1s que asegurado.<\/p>\n

\"alt\"<\/strong><\/p>\n

Josep<\/span><\/strong> Batll\u00f3<\/span>: \u00abEl d\u00eda<\/span> de Sant<\/span> Jordi<\/span> nos produce m\u00e1s<\/span> trastornos<\/span> que<\/span> beneficios\u00bb<\/span><\/strong><\/p>\n

En la c\u00e9lebre<\/span> y c\u00e9ntrica<\/span> calle<\/span> Verdi del barrio de Gr\u00e1cia<\/span> se encuentra<\/span> la librer\u00eda<\/span> Taifa<\/span>. All\u00ed<\/span> se puede<\/span> curiosear<\/span>, tanto<\/span> las<\/span> novedades<\/span>, \u2018donde<\/span> no encontrar\u00e1n<\/span> libros<\/span> medi\u00e1ticos\u2019<\/span>, asegura<\/span> el propietario<\/span> Josep<\/span> Batll\u00f3<\/span>, as\u00ed<\/span> como<\/span> husmear<\/span> la secci\u00f3n<\/span> de libros<\/span> de segunda<\/span> mano<\/span>. Batll\u00f3<\/span> no es<\/span> la simpat\u00eda<\/span> en persona, pero<\/span> no hace<\/span> falta<\/span> adivinar<\/span> que<\/span> detr\u00e1s<\/span> de esa<\/span> cortina<\/span> de hombre ce\u00f1udo<\/span> se encuentra<\/span> una<\/span> persona afable<\/span> y con ganas<\/span> de orientar<\/span> a los clientes<\/span> en su<\/span> elecci\u00f3n<\/span>. Eso<\/span> s\u00ed<\/span>, no le pregunten<\/span> por<\/span> los libros<\/span> de autoayuda<\/span>. En la librer\u00eda<\/span> Taifa<\/span> no entra<\/span> ni<\/span> uno<\/span>. \u2018\u00bfC\u00f3mo<\/span> se puede<\/span> pensar<\/span> que<\/span> un libro<\/span> te<\/span> arreglar\u00e1<\/span> la vida<\/span>?\u2019, se pregunta<\/span> Batll\u00f3<\/span>. Nos sentamos<\/span> con \u00e9l<\/span> para<\/span> que<\/span> nos cuente<\/span> su<\/span> visi\u00f3n<\/span> del d\u00eda<\/span> de Sant<\/span> Jordi<\/span>. \u00bfConocen<\/span> alg\u00fan<\/span> librero<\/span> que<\/span> deteste<\/span> el d\u00eda<\/span> de Sant<\/span> Jordi<\/span>? Estamos<\/span> ante uno<\/span>. <\/strong><\/p>\n

El librero<\/span> Josep<\/span> Batll\u00f3<\/span> de la librer\u00eda<\/span> Taifa<\/span> es<\/span> uno<\/span> de los pocos<\/span> que<\/span> detestan<\/span> el d\u00eda<\/span> de Sant<\/span> Jordi<\/span>. Seg\u00fan<\/span> Batll\u00f3<\/span>, los d\u00edas<\/span> dedicados<\/span> a un colectivo<\/span> como<\/span> el D\u00eda<\/span> de la Madre o el D\u00eda<\/span> del Trabajador<\/span> denotan<\/span> que<\/span> alguna<\/span> cosa<\/span> no funciona<\/span>. Y entre<\/span> ellos<\/span> hay el d\u00eda<\/span> de Sant<\/span> Jordi<\/span>. Una<\/span> tradici\u00f3n<\/span> comercial<\/span> que<\/span> Batll\u00f3<\/span> se apresura<\/span> en apuntar<\/span> que<\/span> no es<\/span> aut\u00f3ctona<\/span>. \u201cNo se sabe<\/span> si<\/span> realmente<\/span> existi\u00f3<\/span>, es<\/span> una<\/span> leyenda<\/span>. Es<\/span> el d\u00eda<\/span> de la conmemoraci\u00f3n<\/span> de la muerte<\/span> de Cervantes, de Shakespeare\u2019.<\/p>\n

\u00a0\"alt\"El d\u00eda<\/span> de Sant<\/span> Jord\u00ed<\/span>, seg\u00fan<\/span> Batll\u00f3<\/span>, le produce m\u00e1s<\/span> trastornos<\/span> que<\/span> beneficios<\/span>. En primer lugar<\/span>, porque<\/span> se tiene<\/span> que<\/span> contratar<\/span> a gente<\/span> ilegal<\/span>, \u2018porque<\/span> la contratas<\/span> s\u00f3lo<\/span> para<\/span> un d\u00eda<\/span> y entonces<\/span> se lo tienes<\/span> que<\/span> pedir<\/span> a amigos\u2019. Y segundo<\/span>, porque<\/span> a mucha<\/span> gente<\/span> que<\/span> le regalan<\/span> un libro<\/span>, no le gusta<\/span>, y el d\u00eda<\/span> siguiente<\/span> vienen<\/span> a cambiarlo<\/span> \u2018por<\/span> eso<\/span> el d\u00eda<\/span> siguiente<\/span> a Sant<\/span> Jordi<\/span> cerramos<\/span> la librer\u00eda<\/span>, por<\/span> si<\/span> se lo repiensan\u2019<\/span>. Batll\u00f3<\/span> recuerda<\/span> como<\/span> cada<\/span> a\u00f1o<\/span>, la mayor\u00eda<\/span> que<\/span> se pasa<\/span> a la librer\u00eda<\/span> el d\u00eda<\/span> de Sant<\/span> Jordi<\/span> viene<\/span> preguntando<\/span> por<\/span> el descuento<\/span>, \u201cque<\/span> el descuento<\/span> supone<\/span> restarlo<\/span> de nuestras<\/span> ganancias<\/span>, que<\/span> tampoco<\/span> son tantas\u2019<\/span>.<\/p>\n

Quien<\/span> pasa<\/span> por<\/span> la librer\u00eda<\/span> el d\u00eda<\/span> de Sant<\/span> Jord\u00ed<\/span> \u2018no es<\/span> el lector habitual\u2019, porque<\/span> el que<\/span> lo es<\/span> \u2018ya<\/span> no viene<\/span> porque<\/span> sabe<\/span> que<\/span> no se le puede<\/span> atender<\/span> debidamente\u2019<\/span>. El cliente<\/span> habitual de la librer\u00eda<\/span> Taifa<\/span> sabe<\/span> que<\/span> all\u00ed<\/span> no encontrar\u00e1<\/span> libros<\/span> medi\u00e1ticos<\/span> ni<\/span> de autoayuda<\/span> \u2018porque<\/span> es<\/span> imperdonable<\/span> que<\/span> se te<\/span> haga<\/span> creer<\/span> que<\/span> un libro<\/span> te<\/span> arreglar\u00e1<\/span> la vida\u2019<\/span>, destaca<\/span> Batll\u00f3<\/span>. Otras<\/span> libros<\/span> que<\/span> tampoco<\/span> entran<\/span> en la librer\u00eda<\/span> son los libros<\/span> de cualquier<\/span> religi\u00f3n<\/span>. \u2018Es<\/span> una<\/span> elecci\u00f3n<\/span>, prefiero<\/span> tener<\/span> libros<\/span> que<\/span> vayan<\/span> con mi manera<\/span> de pensar<\/span>. Si mi objetivo<\/span> fuera<\/span> vender, tendr\u00eda<\/span> otro<\/span> tipo<\/span> de libros\u2019<\/span>, confiesa<\/span>. Su criterio<\/span> puede<\/span> gustar<\/span> m\u00e1s<\/span> o menos<\/span>, pero<\/span> una<\/span> librer\u00eda<\/span> con personalidad<\/span> en este<\/span> mundo<\/span> impersonal donde<\/span> vivimos<\/span>.<\/p>\n

La crisis se nota desde<\/span> hace<\/span> a\u00f1os<\/span>. El a\u00f1o<\/span> pasado<\/span> Taifa<\/span> bajo<\/span> sus<\/span> ventas<\/span> un 20 %. Pero<\/span> Batll\u00f3<\/span> destaca<\/span> que<\/span> es<\/span> una<\/span> crisis relativa<\/span> porque<\/span> \u2018el libro<\/span> nunca<\/span> ha sido<\/span> un producto<\/span> de consumo<\/span> masivo\u2019<\/span>.<\/p>\n

Batll\u00f3<\/span> destaca<\/span> que<\/span> los libros<\/span> se venden<\/span> seg\u00fan<\/span> las<\/span> modas<\/span>, aunque<\/span> las<\/span> modas<\/span> medi\u00e1ticas<\/span> no tienen<\/span> cabida<\/span> en sus<\/span> estanter\u00edas<\/span>. Habla<\/span> del \u00e9xito<\/span> de Stieg<\/span> Larsson y de El C\u00f3digo<\/span> da<\/span> Vinci<\/em> \u2018el libro<\/span> m\u00e1s<\/span> vendido<\/span> en el mundo<\/span>, un fen\u00f3meno<\/span> espectacular<\/span>, y que<\/span> ahora<\/span>, a\u00f1os<\/span> despu\u00e9s<\/span>, nadie<\/span> se acuerda<\/span> de \u00e9l\u2019<\/span>.<\/p>\n

Cuando<\/span> se le pregunta<\/span> a Batll\u00f3<\/span> por<\/span> cual<\/span> es<\/span> el libro<\/span> que<\/span> tiene<\/span> m\u00e1s<\/span> \u00e9xito<\/span>, no se lo piensa<\/span> dos veces<\/span>. \u2018El petit pr\u00edncep\u2019<\/span> <\/em>de Antoine Saint-Exup\u00e9ry<\/span>, responde<\/span> sin duda<\/span> alguna<\/span>. \u2018Parece<\/span> mentira<\/span> que<\/span> a\u00fan<\/span> haya<\/span> gente<\/span> que<\/span> no lo tenga\u2019<\/span>, comenta<\/span> extra\u00f1ado<\/span>. Batll\u00f3<\/span> se levanta<\/span> sigilosamente<\/span> y coge<\/span> el libro<\/span> de Julio Cort\u00e1zar<\/span> Rayuela<\/span><\/em>. Esa<\/span> es<\/span> una<\/span> de sus<\/span> recomendaciones<\/span>.<\/p>\n

El c\u00f3mo<\/span> orientar<\/span> al cliente<\/span> forma parte<\/span> de la magia<\/span> de los libreros<\/span>. No hace<\/span> falta<\/span> ser<\/span> un erudito<\/span> para<\/span> darse<\/span> cuenta<\/span> que<\/span> si<\/span> el d\u00eda<\/span> tiene<\/span> 24 horas<\/span> y las<\/span> librer\u00edas<\/span> tienes<\/span> 24.000 libros<\/span> es<\/span> imposible<\/span> llegar<\/span> a leer todos<\/span> los libros<\/span> por<\/span> los cuales<\/span> le preguntan<\/span>. Batll\u00f3<\/span> dice que<\/span> ha aprendido<\/span> a recomendar<\/span> a base de la experiencia<\/span> \u2018de leer los diarios<\/span>, de lo que<\/span> comentan<\/span> los amigos\u2019. Aunque<\/span> confiesa<\/span> que<\/span> \u2018no es<\/span> una<\/span> idea fiable\u2019<\/span>.<\/p>\n

Las firmas<\/span> de los libros<\/span>, las<\/span> dedicatorias<\/span>, forman<\/span> parte<\/span> tambi\u00e9n<\/span> de los rituales<\/span> t\u00edpicos<\/span> de Sant<\/span> Jordi<\/span>. Batll\u00f3<\/span> detesta<\/span> las<\/span> dedicatorias<\/span> de los libros<\/span> porque<\/span> \u2018el libro<\/span> dura<\/span> m\u00e1s<\/span> que<\/span> el amor. Os<\/span> har\u00edas<\/span> cruces de la gente<\/span> que<\/span> me ha vendido<\/span> sus<\/span> libros<\/span> con una<\/span> dedicatorias<\/span> preciosas<\/span> como\u2018<\/span> para<\/span> el amor de mi vida\u2019<\/span>. Batll\u00f3<\/span> nos hace<\/span> su<\/span> recomendaci\u00f3n<\/span> para<\/span> evitar<\/span> estas<\/span> situaciones<\/span> \u2018mejor<\/span> escribir<\/span> la dedicatoria<\/span> en una<\/span> tarjeta<\/span> aparte\u2019<\/span>.<\/p>\n

\"alt\"<\/p>\n

El actual lector es<\/span> femenino<\/span>, seg\u00fan<\/span> Batll\u00f3<\/span>. \u2018Y no lo digo<\/span> yo<\/span>, solo hace<\/span> falta<\/span> ir<\/span> en metro y ver<\/span> quien<\/span> lee m\u00e1s<\/span>. Otra<\/span> cosa<\/span> es<\/span> lo que<\/span> leen<\/span>, pero<\/span> las<\/span> mujeres leen<\/span> m\u00e1s\u2019<\/span>. Se aventura<\/span> a encontrar<\/span> el motivo<\/span> en el hecho<\/span> de que<\/span> siempre<\/span> han<\/span> estado<\/span> m\u00e1s<\/span> marginadas<\/span> y necesitan<\/span> un plus de cultura<\/span>. \u2018Siempre<\/span> hemos<\/span> necesitado<\/span> que<\/span> nos expliquen<\/span> historias<\/span>, nos da<\/span> igual<\/span> si<\/span> nos verdaderas<\/span> o falsas<\/span>, si<\/span> est\u00e1n<\/span> bien<\/span> contadas<\/span>, nos las<\/span> creemos<\/span>, y las<\/span> mujeres sienten<\/span> m\u00e1s<\/span> esta<\/span> necesidad\u2019<\/span>.<\/p>\n

Entramos<\/span> en el despacho<\/span> del director de la editorial Anagrama<\/span>, Jorge Herralde<\/span>. El despacho<\/span> es<\/span> tal<\/span> como<\/span> te<\/span> imaginas<\/span>. Invadido<\/span> por<\/span> libros<\/span> y papeles<\/span>. Su mesa es<\/span> un desorden<\/span> ordenado<\/span> pero<\/span> salta<\/span> a la vista el detalle<\/span> que<\/span> Herralde<\/span> no tiene<\/span>\u00a0 ordenador<\/span>. De pelo<\/span> blanco<\/span>, con ojos<\/span> azules<\/span> que<\/span> parecen<\/span> haberse<\/span> hecho<\/span> peque\u00f1os<\/span> al largo del tiempo<\/span> de tanto<\/span> leer, nos recuerda<\/span> los inicios<\/span> de la editorial. Era el a\u00f1o<\/span> 1969 y la editorial s\u00f3lo<\/span> contaba<\/span> con \u00e9l<\/span> y una<\/span> secretaria\u2026<\/span> Los tiempos<\/span> han<\/span> cambiado<\/span>, el d\u00eda<\/span> de Sant<\/span> Jordi<\/span> tambi\u00e9n<\/span>.<\/strong><\/p>\n

\"alt\"<\/strong><\/p>\n

\u00bf Cu\u00e1l<\/span> es<\/span> tu<\/span> visi\u00f3n<\/span> del d\u00eda<\/span> de Sant<\/span> Jordi<\/span>?<\/strong><\/p>\n

Desde<\/span> cuando<\/span> empec\u00e9<\/span> con Anagrama<\/span> hasta<\/span> hoy<\/span> ha cambiado<\/span> bastante<\/span>. Antes era m\u00e1s<\/span> literario<\/span> y pol\u00edtico<\/span>, tambi\u00e9n<\/span> era un espacio<\/span> de reivindicaci\u00f3n<\/span> sobre<\/span> todo<\/span> en las<\/span> Ramblas<\/span>. El d\u00eda<\/span> se ha ido<\/span> haciendo<\/span> m\u00e1s<\/span> profesional<\/span> y cada<\/span> vez<\/span> est\u00e1<\/span> m\u00e1s<\/span> dominado<\/span> por<\/span> los best sellers<\/em> y autores<\/span> (dichos<\/span>) medi\u00e1ticos<\/span>. De todas<\/span> formas<\/span> me parece<\/span> una<\/span> ceremonia<\/span> agradable<\/span>. Cada<\/span> a\u00f1o<\/span> me hago<\/span> una<\/span> paseo<\/span> por<\/span> Las Ramblas<\/span> acompa\u00f1ando<\/span> a los autores<\/span> para<\/span> firmar<\/span>.<\/p>\n

\u00bfHan bajado<\/span> las<\/span> ventas<\/span> con la crisis?<\/strong><\/p>\n

S\u00ed<\/span>. Por<\/span> fortuna<\/span> el gremio<\/span> del libro<\/span> es<\/span> el que<\/span> ha notado<\/span> la crisis m\u00e1s<\/span> tarde<\/span> y con menos<\/span> virulencia<\/span>, pero<\/span> ha llegado<\/span> y se nota. Sufrimos<\/span> por<\/span> las<\/span> librer\u00edas<\/span>, por<\/span> los problemas<\/span> que<\/span> puedan<\/span> tener<\/span> con los descuentos<\/span> bancarios<\/span>, este<\/span> es<\/span> un problema<\/span> importante<\/span>. Y tambi\u00e9n<\/span> las<\/span> grandes<\/span> cadenas<\/span> como<\/span> El Corte<\/span> Ingl\u00e9s<\/span> tiene<\/span> menos<\/span> visitantes<\/span> y por<\/span> lo tanto<\/span> hay menos<\/span> ventas<\/span> de libros<\/span>. Creo<\/span> que<\/span> no es<\/span> un panorama grave pero<\/span> si<\/span> preocupante<\/span>, sobre<\/span> todo<\/span> respecto<\/span> al futuro<\/span>, si<\/span> esto<\/span> se suaviza<\/span> o no, porque<\/span> hay interpretaciones<\/span> de lo m\u00e1s<\/span> divergentes<\/span> y algunas<\/span> muy<\/span> apocal\u00edpticas<\/span>.<\/p>\n

\u00bfEl d\u00eda<\/span> de Sant<\/span> Jordi<\/span>\u00a0 es<\/span>\u00a0 muy<\/span> rentable para<\/span> los editores<\/span>?<\/strong><\/p>\n

Sobre<\/span> todo<\/span> para<\/span> los editores<\/span> que<\/span> tienen<\/span> libros<\/span> medi\u00e1ticos<\/span>, para<\/span> nosotros<\/span> es<\/span> una<\/span> fiesta. Pero<\/span> por<\/span> desgracia<\/span> o m\u00e1s<\/span> bien<\/span> por<\/span> fortuna<\/span>, tal<\/span> como<\/span> est\u00e1<\/span> enfocada<\/span> la editorial, no es<\/span> un d\u00eda<\/span> decisivo<\/span> ni<\/span> mucho<\/span> menos<\/span>, para<\/span> otras<\/span> editoriales<\/span> lo es<\/span> m\u00e1s<\/span>. El libro<\/span> medi\u00e1tico<\/span> es<\/span> ese<\/span> libro<\/span> y nada m\u00e1s<\/span>.<\/p>\n

\"alt\"\u00bfCree usted<\/span> que<\/span> el lector habitual el d\u00eda<\/span> de Sant<\/span> Jordi<\/span> tambi\u00e9n<\/span> compra<\/span>?<\/strong><\/p>\n

S\u00ed<\/span>, porque<\/span> yo<\/span> compro<\/span>. Entre<\/span> el lector habitual hay la tradici\u00f3n<\/span> de salir<\/span> a pasear<\/span> y siempre<\/span> te<\/span> dejas<\/span> tentar<\/span> o vas predispuesto<\/span> a dejarte<\/span> tentar<\/span> por<\/span> adquirir<\/span> el libro<\/span> \u00faltimo<\/span> que<\/span> ha salido<\/span> y que<\/span> a\u00fan<\/span> no has tenido<\/span> tiempo<\/span> de ver<\/span> y te<\/span> han<\/span> hablado<\/span> de \u00e9l<\/span> y lo compras<\/span>. Y despu\u00e9s<\/span> hay otro<\/span> tipo<\/span> de lectores<\/span>, yo<\/span> dir\u00eda<\/span> lectores<\/span> \u2018no lectores\u2019<\/span>. que<\/span> compran<\/span> el premio<\/span> Planeta<\/span> y nada m\u00e1s<\/span> en todo<\/span> el a\u00f1o<\/span>. Este<\/span> tipo<\/span> de lector es<\/span> un lector \u2018no habitual\u2019, que<\/span> compra<\/span> los libros<\/span> que<\/span> hacen<\/span> m\u00e1s<\/span> ruido<\/span>. Tambi\u00e9n<\/span> es<\/span> un d\u00eda<\/span> para<\/span> regalarse<\/span> a uno<\/span> mismo<\/span> o regalar<\/span> a los otros<\/span>.<\/p>\n

\u00bfSobre<\/span> el nacimiento<\/span> de nuevas<\/span> editoriales<\/span> en estos<\/span> \u00faltimos<\/span> a\u00f1os<\/span> qu\u00e9<\/span> opina<\/span>?<\/strong><\/p>\n

Me parece<\/span> muy<\/span> positivo<\/span> y muy<\/span> universal. En estos<\/span> \u00faltimos<\/span> a\u00f1os<\/span> he perdido<\/span> la cuenta<\/span> de las<\/span> nuevas<\/span> editoriales<\/span> que<\/span> han<\/span> surgido<\/span> en Espa\u00f1a<\/span>. En la librer\u00eda<\/span> La Central hacen<\/span> como<\/span> de incubadora<\/span> donde<\/span> acuden<\/span> las<\/span> editoriales<\/span> nuevas<\/span> que<\/span> en general son muy<\/span> literarias<\/span>. La raz\u00f3n<\/span> de ser<\/span> de estas<\/span> editoriales<\/span> es<\/span> muy<\/span> vocacional<\/span>, apasionada<\/span> y literaria<\/span> y sus<\/span> c\u00f3mplices<\/span> o padrinos<\/span> son precisamente<\/span>\u00a0 las<\/span> nuevas<\/span> librer\u00edas<\/span> literarias<\/span>. Esto<\/span> pasa<\/span> tambi\u00e9n<\/span> en Francia<\/span>. A pesar<\/span> de la crisis, hay una<\/span> gran<\/span> variedad<\/span>, desde<\/span> el best seller<\/em> y el libro<\/span> de autoayuda<\/span> de m\u00e1s<\/span> amplia<\/span> difusi\u00f3n<\/span>, hasta<\/span> libros<\/span> muy<\/span> literarios<\/span> y ensayos<\/span> serios<\/span>. Y los grandes<\/span> grupos<\/span> por<\/span> su<\/span> l\u00f3gica<\/span> interna<\/span> son como<\/span> supermercados<\/span> donde<\/span> hay de todo<\/span>,\u00a0 necesitan<\/span> los best sellers<\/em>, ensayos<\/span> y autoayudas<\/span>. Y gracias<\/span> a este<\/span> tipo<\/span> de lectura<\/span> hay un espacio<\/span> para<\/span> las<\/span> independientes<\/span> veteranas<\/span> como<\/span> Anagrama<\/span> o Tusquets<\/span> o bien<\/span> para<\/span> estas<\/span> nuevas<\/span> editoriales<\/span>.<\/p>\n

Por<\/span> el contrario<\/span>, tambi\u00e9n<\/span> se dice que<\/span> se lee menos<\/span>. \u00bfNo?<\/strong><\/p>\n

No, yo<\/span> creo<\/span> que<\/span> la gente<\/span> lee m\u00e1s<\/span> de todo<\/span>. Hay un libro<\/span> de Alessandro Baricco<\/span> Los<\/em> b\u00e1rbaros<\/span><\/em> que<\/span> tiene<\/span> un cap\u00edtulo<\/span> que<\/span> habla<\/span> sobre<\/span> los libros<\/span> y la teor\u00eda<\/span> del huevo<\/span> frito<\/span>. Dice que<\/span> durante<\/span> estos<\/span> \u00faltimos<\/span> a\u00f1os<\/span> ha ido<\/span> creciendo<\/span> la clara<\/span> del huevo<\/span>, que<\/span> ser\u00edan<\/span> los best sellers<\/em>, los libros<\/span> de autoayuda<\/span>, de personalidad<\/span>, los libros<\/span> medi\u00e1ticos\u2026<\/span> Pero<\/span> la yema<\/span>, que<\/span> son los libros<\/span> indispensables<\/span> culturalmente<\/span>, ha crecido<\/span> tambi\u00e9n<\/span>, no tanto<\/span> como<\/span> la clara<\/span> pero<\/span> s\u00ed<\/span>. Aunque<\/span> haya<\/span> sido<\/span> penalizada<\/span> por<\/span> la crisis. Ha habido<\/span> una<\/span> serie<\/span> de factores<\/span> socioculturales<\/span> que<\/span> han<\/span> favorecido<\/span> la lectura<\/span>, como<\/span> la alfabetizaci\u00f3n<\/span> de la mujer\u2026<\/span> Lo que<\/span> s\u00ed<\/span> es<\/span> un fen\u00f3meno<\/span> es<\/span> el crecimiento<\/span> de la edici\u00f3n<\/span> del libro<\/span> de bolsillo<\/span> de estos<\/span> \u00faltimos<\/span> cinco<\/span> o diez<\/span> a\u00f1os<\/span>.<\/p>\n

\u00bfC\u00f3mo<\/span> os<\/span> llegan<\/span> los manuscritos<\/span> en Anagrama<\/span> y que<\/span> criterio<\/span> segu\u00eds<\/span>?<\/strong><\/p>\n

Hay dos temas<\/span>: uno<\/span> si<\/span> puede<\/span> ser<\/span> comercial<\/span> y el otro<\/span> si<\/span> se ve<\/span> literariamente<\/span>, nosotros<\/span> miramos<\/span> si<\/span> se ve<\/span> literariamente<\/span> y si<\/span> adem\u00e1s<\/span> puede<\/span> ser<\/span> un best seller<\/em> o un seller<\/em> mejor<\/span>. Esto<\/span> es<\/span> una<\/span> cuesti\u00f3n<\/span> de llevar<\/span> muchos<\/span> a\u00f1os<\/span> de lectura<\/span> con criterios<\/span> de editoriales<\/span> y ir<\/span> afinando<\/span> la perspectiva<\/span>. Dentro<\/span> de la editorial hay tambi\u00e9n<\/span> un peque\u00f1o<\/span> sector de lectores<\/span> que<\/span> se encarga<\/span> de la preselecci\u00f3n<\/span> de los autores<\/span> que<\/span> han<\/span> estado<\/span> escogidos<\/span> por<\/span> la sinton\u00eda<\/span> de gustos<\/span> con el editor y el catalogo<\/span> editorial. Notas<\/span> que<\/span> lees un gran<\/span> libro<\/span> cuando<\/span> un escalofr\u00edo<\/span> te<\/span> recorre<\/span> la columna<\/span> vertebral, nada de mas<\/span> subjetivo<\/span> pero<\/span> nada de m\u00e1s<\/span> aut\u00e9ntico<\/span>.<\/p>\n

Por<\/span> lo que<\/span> respecta<\/span> al libro<\/span> electr\u00f3nico<\/span> \u00bfCu\u00e1l<\/span> es<\/span> su<\/span> punto<\/span> de vista?<\/strong><\/p>\n

Es<\/span> un punto<\/span> de vista prematuro<\/span> porque<\/span> es<\/span> tan mutante<\/span> y tan acelerado<\/span>. Cualquiera<\/span> profec\u00eda<\/span> es<\/span> demasiado<\/span> arriesgada<\/span>.\u00a0 De todas<\/span> formas<\/span> yo<\/span> ser\u00e9<\/span> hasta<\/span> la muerte<\/span> un lector de libros<\/span> por<\/span> placer, es<\/span> un hecho<\/span> m\u00edtico<\/span> y perfecto.<\/p>\n

Por<\/span> curiosidad<\/span>, su<\/span> d\u00eda<\/span> a d\u00eda<\/span> en Anagrama<\/span>.. \u00bfC\u00f3mo<\/span> es<\/span>?<\/strong><\/p>\n

Llego<\/span> aqu\u00ed<\/span> sobre<\/span> las<\/span> diez<\/span>, recibo<\/span> el correo<\/span> electr\u00f3nico<\/span>, si<\/span> hay algo<\/span> particularmente<\/span> importante<\/span> me lo dicen<\/span> o si<\/span> hay algo<\/span> importante<\/span> lo pregunto<\/span> y empieza<\/span> mi ronda<\/span>. Hago<\/span> un poco<\/span> de hombre orquesta<\/span>, con el departamento<\/span> de producci\u00f3n<\/span>, con la gente<\/span> que<\/span> se ocupa<\/span> de las<\/span> traducciones<\/span> y revisiones<\/span>, portadas<\/span> y contraportadas<\/span>. Llamadas<\/span> con agentes<\/span> literarios<\/span>, con autores<\/span>, con el departamento<\/span> de publicidad<\/span>, con la lectora<\/span> de ma\u00f1anas<\/span> (a ver<\/span> si<\/span> encuentra<\/span> algo<\/span> interesante<\/span> para<\/span> hacer<\/span> un informe<\/span> entero<\/span>)… Porque<\/span> de los libros<\/span> de autores<\/span> desconocidos<\/span> hacemos<\/span> una<\/span> elecci\u00f3n<\/span> muy<\/span> radical, porque<\/span> tenemos<\/span> much\u00edsimos<\/span> autores<\/span> que<\/span> escriben<\/span> y proponen<\/span> nuevos<\/span> libros<\/span>. Muchos<\/span> d\u00edas<\/span> hay entradas<\/span> de prensa<\/span>, entradas<\/span> por<\/span> la tarde<\/span>. Constantemente<\/span> hay que<\/span> estar<\/span> con las<\/span> muchas<\/span> actividades<\/span> que<\/span> tiene<\/span> la editorial. Tambi\u00e9n<\/span> hay comidas<\/span> y cenas<\/span> con autores<\/span>, con colegas<\/span>. Y si<\/span> puedo<\/span>, \u00a1c\u00f3mo<\/span> no!, voy<\/span> leyendo<\/span>. Y para<\/span> leer manuscritos<\/span> tranquilamente<\/span> me reservo<\/span> s\u00e1bados<\/span> y domingos<\/span> para<\/span> estar<\/span> todo<\/span> el d\u00eda<\/span> con un bol\u00edgrafo<\/span> y con horas<\/span> por<\/span> delante<\/span>.<\/p>\n

El nivel<\/span> de los escritores<\/span> de los manuscritos<\/span> que<\/span> le llegan<\/span>, \u00bfc\u00f3mo<\/span> dir\u00eda<\/span> que<\/span> est\u00e1<\/span> actualmente<\/span>?<\/strong><\/p>\n

Este<\/span> es<\/span> una<\/span> pa\u00eds<\/span> de graf\u00f3manos<\/span>. Se escribe<\/span> much\u00edsimo<\/span> porque<\/span> recibimos<\/span> manuscritos<\/span> a punta<\/span> pala<\/span>, mas<\/span> de 2.000 al a\u00f1o<\/span>. El 90 % tienen<\/span> un nivel<\/span> insuficiente<\/span> o inadecuado<\/span> y esto<\/span> es<\/span> un fen\u00f3meno<\/span> mundial<\/span>. Y con el 5 % restante<\/span>, cuesta<\/span> encontrar<\/span> obras<\/span> de autores<\/span> nuevos<\/span> que<\/span> pasen<\/span> con alg\u00fan<\/span> lector y finalmente<\/span> me los leo<\/span> yo<\/span>, y tambi\u00e9n<\/span> un poco<\/span> de buscar<\/span> un espacio<\/span> editorial porque<\/span> descartamos<\/span> libros<\/span> que<\/span> est\u00e1n<\/span> bien<\/span> pero<\/span> que<\/span> creemos<\/span> est\u00e1n<\/span> peores<\/span> que<\/span> otros<\/span> libros<\/span> que<\/span> nos han<\/span> ofrecido<\/span>.<\/p>\n

Y esto<\/span> de que<\/span> algunos<\/span> autores<\/span> se van a otra<\/span> editorial, \u00bfsuele<\/span> pasar<\/span>?<\/strong><\/p>\n

Cuando<\/span> un autor<\/span> triunfa<\/span> y tiene<\/span> m\u00e1s<\/span> prestigio<\/span>, triunfa<\/span> tambi\u00e9n<\/span> en numero<\/span> de lectores<\/span>. Se hace<\/span> m\u00e1s<\/span> apetecible<\/span> para<\/span> los grandes<\/span> grupos<\/span> y muchas<\/span> veces<\/span> le hacen<\/span> ofertas<\/span> que<\/span> no tienen<\/span> nada que<\/span> ver<\/span> con las<\/span> posibles<\/span> ventas<\/span>, solo para<\/span> ponerse<\/span> un blas\u00f3n<\/span> de prestigio<\/span>. Entre<\/span> grandes<\/span> grupos<\/span> tambi\u00e9n<\/span> se los quitan<\/span> unos<\/span> a otros<\/span> constantemente<\/span>. Hay autores<\/span> que<\/span> hacen<\/span>\u00a0 carrera<\/span> con un grande<\/span> grupo<\/span>, presentan<\/span> diversos<\/span> premios<\/span> que<\/span> tiene<\/span> un gran<\/span> grupo<\/span>, pero<\/span> despu\u00e9s<\/span> se encuentran<\/span> descolgados<\/span> y mas<\/span> de una<\/span> vez<\/span> se han<\/span> ofrecido<\/span> otra<\/span> vez<\/span> a venir<\/span> a nosotros<\/span>, y algunas<\/span> veces<\/span> los hemos<\/span> aceptado<\/span> y otras<\/span> no. Teniendo<\/span> en cuenta<\/span> la calidad<\/span> de la obra<\/span>. Es<\/span> la ley<\/span> de la jungla\u2026<\/span><\/p>\n

Y para<\/span> terminar<\/span>, \u00bfqu\u00e9<\/span> dice usted<\/span> con respecto<\/span> al mito<\/span> que<\/span> corre<\/span> de que<\/span> los escritores<\/span> son muy<\/span> suyos<\/span> y muy<\/span> complicados<\/span>?<\/strong><\/p>\n

Todo<\/span> artista<\/span> por<\/span> el mero<\/span> hecho<\/span> de serlo<\/span> tiene<\/span> un ego superior a la media. Es<\/span> un oficio<\/span> que<\/span> no lo parece<\/span> pero<\/span> es<\/span> muy<\/span> duro<\/span>, solitario<\/span>, complicado<\/span>; una<\/span> vida<\/span> tambi\u00e9n<\/span> de sufrimiento<\/span>. Si saldr\u00e1<\/span> o no en esta<\/span> antolog\u00eda<\/span>, si<\/span> saldr\u00e1<\/span> o no en esta<\/span> lista<\/span>, miran<\/span> como<\/span> otros<\/span> escritores<\/span> salen<\/span> y ellos<\/span> no. Es<\/span> como<\/span> estar<\/span> en la posteridad<\/span>, quedar\u00e1<\/span> para<\/span> siempre<\/span>. Despu\u00e9s<\/span> hay injusticias<\/span> por<\/span> razones<\/span> de mercado<\/span>, un caso<\/span> muy<\/span> interesante<\/span> es<\/span> el John Banville<\/span>, escritor<\/span> irland\u00e9s<\/span> que<\/span> public\u00f3<\/span> unas<\/span> 15 novelas<\/span> y esta<\/span> considerado<\/span> uno<\/span> de los mejores<\/span> escritores<\/span> en lengua<\/span> inglesa<\/span> del mundo<\/span>, pero<\/span> dif\u00edcil<\/span> y minoritario<\/span>. Nosotros<\/span> hemos<\/span> publicado<\/span> cuatro<\/span> novelas<\/span> suyas<\/span> sin ning\u00fan<\/span> \u00e9xito<\/span>, y con El mar(2005) <\/em>triunf\u00f3<\/span> una<\/span> novela<\/span> buen\u00edsima<\/span> que<\/span> tuvo<\/span> mucho<\/span> \u00e9xito<\/span>. Ten\u00eda<\/span> asumido<\/span> que<\/span> ser\u00eda<\/span> un escritor<\/span> an\u00f3nimo<\/span>, se quer\u00eda<\/span> dedicar<\/span> a la docencia<\/span> y a los 60 a\u00f1os<\/span> le llego<\/span> el \u00e9xito\u2026<\/span><\/p>\n

\"alt\"<\/p>","protected":false},"excerpt":{"rendered":"

Hoy los lectores no se escapan. Entren o no en Revista Rambla, la mayor\u00eda van a ramblear durante estos pr\u00f3ximos d\u00edas y en especial el d\u00eda de Sant Jordi. Aunque el d\u00eda de Sant Jordi los homenajeados son los lectores, hemos querido entrar en el mundo editorial a trav\u00e9s de […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,60],"tags":[],"class_list":["post-8952","post","type-post","status-publish","format-standard","hentry","category-cultura","category-libros"],"yoast_head":"\nSant Jordi, d\u00eda de libro y rosas - Revista Rambla<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revistarambla.com\/en\/sant-jordi-dia-de-libro-y-rosas\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sant Jordi, d\u00eda de libro y rosas - Revista Rambla\" \/>\n<meta property=\"og:description\" content=\"Hoy los lectores no se escapan. 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