{"id":65965,"date":"2025-08-05T13:47:22","date_gmt":"2025-08-05T11:47:22","guid":{"rendered":"https:\/\/www.revistarambla.com\/?p=65965"},"modified":"2025-08-05T13:48:06","modified_gmt":"2025-08-05T11:48:06","slug":"endavant-denuncia-un-nou-hotel-encobert-al-fort-pienc-en-plena-onada-gentrificadora-archie-living","status":"publish","type":"post","link":"https:\/\/www.revistarambla.com\/en\/endavant-denuncia-un-nou-hotel-encobert-al-fort-pienc-en-plena-onada-gentrificadora-archie-living\/","title":{"rendered":"Endavant denuncia un nou \u2018hotel encobert\u2019 al Fort Pienc en plena onada gentrificadora"},"content":{"rendered":"<p>Aquesta darrera setmana Endavant Barcelona ha assenyalat el bloc tur\u00edstic Archie Living, al barri del Fort Pienc, com a s\u00edmbol del model de ciutat del PSC i de la gentrificaci\u00f3 salvatge que pateix Barcelona. Un edifici on es cobren m\u00e9s de 3.000 euros mensuals per pisos de lloguer de temporada situat a l\u2019Eixample, un dels barris m\u00e9s afectats per la gentrificaci\u00f3 i l\u2019explotaci\u00f3 tur\u00edstica: desnonaments invisibles, desaparici\u00f3 del teixit comunitari, retroc\u00e9s del catal\u00e0 i preus fora de l\u2019abast de la majoria. L\u2019acci\u00f3 ha servit per donar el tret de sortida a la campanya \u201cHabita el barri, batallem Barcelona\u201d d\u2019Endavant.<\/p>\n<p>El cas d\u2019Archie Living \u00e9s paradigm\u00e0tic. Constru\u00eft sobre un solar del barri, origin\u00e0riament projectat com a hotel, el pla va derivar el 2015 cap a un model d\u2019\u201chotel encobert\u201d quan es va suspendre la concessi\u00f3 de llic\u00e8ncies tur\u00edstiques. Conren Tramway va adquirir el solar i, veient que ja no s\u2019hi podia fer un hotel, va decidir fer un hotel encobert.<\/p>\n<p>En un sol edifici hi trobem la fotografia de la Barcelona del PSC: un solar del barri transformat en un hotel encobert amb piscina de luxe, rooftop parties i servei d\u2019habitacions, constru\u00eft sobre les restes arqueol\u00f2giques del Rec Comtal, amb habitacions de m\u00e0xim 12 mesos d\u2019estada i de m\u00e9s de 3.000 euros cada pis. Tot aix\u00f2, mentre a l\u2019Eixample s\u2019han registrat fins a 4.000 desnonaments invisibles i l\u2019expulsi\u00f3 estimada de m\u00e9s de 10.000 ve\u00efnes fins al 2024.<\/p>\n<p>Aquest fenomen no \u00e9s casual ni espontani. \u00c9s el resultat directe d\u2019un model de ciutat basat en el monocultiu tur\u00edstic i la submissi\u00f3 als interessos del capital. L\u2019Ajuntament de Barcelona, en mans del PSC, ha estat c\u00f2mplice d\u2019aquesta din\u00e0mica, afavorint grans promotors immobiliaris com Conren Tramway, responsables directes de projectes de luxe com Archie Living, els futurs habitatges a Gl\u00f2ries (a m\u00e9s de 800.000 euros el pis), el 22@ o el projecte de la Mercedes al Bon Pastor.<\/p>\n<p>Un model que genera una ciutat pensada per a turistes i expatriats, amb l\u2019expulsi\u00f3 de la classe treballadora i la destrucci\u00f3 del seu teixit ve\u00efnal, cultural i ling\u00fc\u00edstic. Tamb\u00e9 implica una p\u00e8rdua progressiva de l\u2019\u00fas del catal\u00e0 als barris i la seva folkloritzaci\u00f3, en el marc d\u2019un proc\u00e9s d\u2019espanyolitzaci\u00f3 sostingut, especialment a l\u2019\u00c0rea Metropolitana de Barcelona.<\/p>\n<p>Davant d\u2019aix\u00f2, aquest estiu Endavant Barcelona assenyalem l\u2019Archie Living per denunciar el seu paper en la gentrificaci\u00f3 i especulaci\u00f3 immobili\u00e0ria. No volem m\u00e9s \u201chotels encoberts\u201d, ni rendistes enriquint-se a costa de les ve\u00efnes.<\/p>\n<p>Cridem a la mobilitzaci\u00f3:<\/p>\n<p>\u00b7 Contra la gentrificaci\u00f3 i el turisme desbocat.<br \/>\n\u00b7 Per un model de ciutat al servei del poble i no del capital.<br \/>\n\u00b7 Per la defensa del catal\u00e0 i el teixit comunitari.<br \/>\n\u00b7 Per quedar-nos als nostres barris.<\/p>\n<p>Les ve\u00efnes ens quedem. Batallem Barcelona.<\/p>","protected":false},"excerpt":{"rendered":"<p>L\u2019edifici d\u2019Archie Living ofereix pisos de 3.000\u202f\u20ac mensuals amb serveis hotelers per a estrangers rics. L\u2019acci\u00f3 serveix per engegar la campanya \u201cHabita el barri, batallem Barcelona\u201d sota el concepte de qu\u00e8 no vivim del turisme, el turisme viu de nosaltres<\/p>","protected":false},"author":15,"featured_media":65967,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4079],"tags":[],"class_list":["post-65965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tribuna-libre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Endavant denuncia un nou \u2018hotel encobert\u2019 al Fort Pienc en plena onada gentrificadora - Revista Rambla<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revistarambla.com\/en\/endavant-denuncia-un-nou-hotel-encobert-al-fort-pienc-en-plena-onada-gentrificadora-archie-living\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Endavant denuncia un nou \u2018hotel encobert\u2019 al Fort Pienc en plena onada gentrificadora - Revista Rambla\" \/>\n<meta property=\"og:description\" content=\"L\u2019edifici d\u2019Archie Living ofereix pisos de 3.000\u202f\u20ac mensuals amb serveis hotelers per a estrangers rics. 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