{"id":6573,"date":"2014-12-27T10:29:49","date_gmt":"2014-12-27T10:29:49","guid":{"rendered":"https:\/\/www.revistarambla.com\/arbol-de-navidad-consumista-2\/"},"modified":"2014-12-27T10:29:49","modified_gmt":"2014-12-27T10:29:49","slug":"arbol-de-navidad-consumista-2","status":"publish","type":"post","link":"https:\/\/www.revistarambla.com\/en\/arbol-de-navidad-consumista-2\/","title":{"rendered":"\u00c1rbol de Navidad consumista"},"content":{"rendered":"

\t\"alt\"Siguiendo<\/span> ya<\/span> una<\/span> tradici\u00f3n<\/span> navide\u00f1a<\/span> para<\/span> nosotros<\/span>, a principio<\/span> de diciembre<\/span>, fuimos<\/span> de nuevo<\/span> a Inglaterra<\/span> a construir<\/span> un nuevo<\/span> \u00c1rbol<\/span> de Navidad<\/span> Consumista<\/span>, a imagen<\/span> del que<\/span> llevamos<\/span> a cabo<\/span> el a\u00f1o<\/span> pasado<\/span> en Durham para<\/span> el festival Lumiere<\/span>.<\/p>\n

\t\u00a0<\/p>\n

\t\u00a0<\/p>\n

\t\u00a0<\/p>\n

<\/p>\n

\tSiguiendo<\/span> ya<\/span> una<\/span> tradici\u00f3n<\/span> navide\u00f1a<\/span> para<\/span> nosotros<\/span>, a principio<\/span> de diciembre<\/span>, fuimos<\/span> de nuevo<\/span> a Inglaterra<\/span> a construir<\/span> un nuevo<\/span> \u00c1rbol<\/span> de Navidad<\/span> Consumista<\/span>, a imagen<\/span> del que<\/span> llevamos<\/span> a cabo<\/span> el a\u00f1o<\/span> pasado<\/span> en Durham para<\/span> el festival Lumiere<\/span>.<\/strong><\/p>\n

\t\u00a0<\/p>\n

\t\"alt\"<\/span><\/p>\n

\t\u00a0<\/p>\n

\tEsta<\/span> vez<\/span> lo hicimos<\/span> en Stoke on Trent, un pueblo industrial en la regi\u00f3n<\/span> de Midlands del Oeste<\/span> y por<\/span> supuesto<\/span>, tambi\u00e9n<\/span> contamos<\/span> con los vecinos<\/span> para<\/span> llevarla<\/span> a cabo<\/span>. En primer lugar<\/span>, les pedimos<\/span> que<\/span> nos donaran<\/span> sus<\/span> bolsas<\/span> de la compra<\/span>, y despu\u00e9s<\/span> invitamos<\/span> a todos<\/span> los que<\/span> quieran<\/span>, particulares<\/span>, asociaciones<\/span> de vecinos<\/span> y alumnos<\/span> de colegios<\/span>, a que<\/span> nos ayudaran<\/span> con el montaje<\/span> de las<\/span> bolsas<\/span>, con las<\/span> que<\/span> dimos<\/span> forma al nuevo<\/span> \u00e1rbol<\/span>.<\/p>\n

\t\u00a0<\/p>\n

\tSiete<\/span> d\u00edas<\/span> de workshops, m\u00e1s<\/span> de 2.000 bolsas<\/span> donadas<\/span> y rellenas<\/span> con pl\u00e1stico<\/span> reciclado<\/span> de los comercios<\/span> de alrededor<\/span>, una<\/span> estructura<\/span> hecha<\/span> con material prefabricado<\/span> y 4 d\u00edas<\/span> de montaje<\/span>, fueron<\/span> necesarios<\/span> para<\/span> llevar<\/span> a cabo<\/span> este<\/span> \u00e1rbol<\/span> de m\u00e1s<\/span> de 6 metros, que<\/span> qued\u00f3<\/span> instalado<\/span> en la confluencia<\/span> de dos calles<\/span> principales<\/span>, justo<\/span> delante<\/span> del centro<\/span> de salud<\/span> municipal.<\/p>\n

\t\u00a0<\/p>\n

\tLa idea de la instalaci\u00f3n<\/span>, la misma<\/span> que<\/span> el a\u00f1o<\/span> pasado<\/span>, representar<\/span> mediante<\/span> una<\/span> forma simb\u00f3lica<\/span> y universalmente<\/span> reconocible<\/span>, por<\/span> un lado<\/span>, el exagerado<\/span> consumo<\/span> de bolsas<\/span> de pl\u00e1stico<\/span>, y por<\/span> otro<\/span>, el despilfarro<\/span> de estas<\/span> fiestas, que<\/span> han<\/span> relegado<\/span> el sentido<\/span> religioso<\/span> y tradicional<\/span> de estas<\/span> fiestas, para<\/span> convertirlo<\/span> en un periodo<\/span> de incitaci\u00f3n<\/span> al consumo<\/span> sin control.<\/p>\n

\t\u00a0<\/p>\n

\tEste<\/span> a\u00f1o<\/span> adem\u00e1s<\/span>, nos gustar\u00eda<\/span> tambi\u00e9n<\/span> llamar<\/span> la atenci\u00f3n<\/span> sobre<\/span> la preocupante<\/span> desaparici\u00f3n<\/span> del comercio<\/span> tradicional<\/span>, que<\/span> en pa\u00edses<\/span> como<\/span> Inglaterra<\/span> se hace<\/span> patente<\/span>, ya<\/span> que<\/span> pr\u00e1cticamente<\/span> han<\/span> desaparecido<\/span> los comercios<\/span> tradicionales<\/span> reemplazados<\/span> por<\/span> otros<\/span> m\u00e1s<\/span> modernos<\/span>, franquiciados<\/span> y estandarizados<\/span>. De esta<\/span> manera<\/span>, se consigue<\/span> convertir<\/span> las<\/span> zonas<\/span> comerciales<\/span>, en r\u00e9plicas<\/span> exactas las<\/span> unas<\/span> de las<\/span> otras<\/span>.<\/p>\n

\tExaminando<\/span> las<\/span> bolsas<\/span> que<\/span> nos han<\/span> sido<\/span> donadas<\/span> , no nos ha hecho<\/span> falta<\/span> andar<\/span> por<\/span> las<\/span> calles<\/span>, para<\/span> constatar<\/span> que<\/span> se compra<\/span> en poco<\/span> menos<\/span> de 15 franquicias<\/span> de la zona<\/span>, ya<\/span> que<\/span> son sus<\/span> bolsas<\/span>, de todos<\/span> los tama\u00f1os<\/span> y colores<\/span>, las<\/span> que<\/span> ocupan<\/span> la mayor parte<\/span> de la superficie<\/span> del \u00e1rbol<\/span>.<\/p>\n

\t\u00a0<\/p>\n

\tYa<\/span> tratamos<\/span> el tema<\/span> franquicias<\/span> y navidad<\/span> el a\u00f1o<\/span> pasado<\/span> por<\/span> estas<\/span> fechas<\/span>, la intervenci\u00f3n<\/span> se llam\u00f3<\/span> Corazones<\/span> de papel<\/span> antifranquicias<\/span>. Este<\/span> a\u00f1o<\/span>, el tema<\/span> ha quedado<\/span> evidenciado<\/span> en el \u00e1rbol<\/span>.<\/p>\n

\t\u00a0<\/p>\n

\tNos preocupamos<\/span> sobremanera<\/span> esta<\/span> manera<\/span> anglosajona<\/span> de entender<\/span> la ciudad<\/span>, y desgraciadamente<\/span> en grandes<\/span> ciudades<\/span> como<\/span> Madrid, tambi\u00e9n<\/span> se pretende<\/span> atraer<\/span> turismo<\/span> internacional<\/span> con todo<\/span> tipo<\/span> de estrategias<\/span> de promoci\u00f3n<\/span>, una<\/span> de las<\/span> cuales<\/span> consiste<\/span> en que<\/span> el turista<\/span> se sienta<\/span> como<\/span> en casa acudiendo<\/span> a establecimientos<\/span> que<\/span> les son familiares<\/span> en sus<\/span> contextos<\/span>. As\u00ed<\/span>, el peque\u00f1o<\/span> comercio<\/span> tiene<\/span> dif\u00edcil<\/span> sobrevivir<\/span>, ya<\/span> que<\/span> no puede<\/span> competir<\/span> con los altos precios<\/span> del alquiler<\/span> y los amplios<\/span> horarios<\/span> de apertura<\/span>.<\/p>\n

\t\u00a0<\/p>\n

\tQueremos<\/span> dar<\/span> las<\/span> gracias<\/span> en primer lugar<\/span> al querido<\/span> Koldo<\/span> Camacho<\/span>, que<\/span> con su<\/span> bien<\/span> hacer<\/span> y su<\/span> don de gentes<\/span>, fue<\/span> capaz<\/span> de sacar<\/span> adelante<\/span> los workshops. Tambi\u00e9n<\/span> a la gente<\/span> de Appetite que<\/span> ha producido<\/span> la pieza<\/span>, creando<\/span> la estructura<\/span> sobre<\/span> la que<\/span> nosotros<\/span> hemos<\/span> pegado<\/span> las<\/span> bolsas<\/span>.<\/p>\n

\t\u00a0<\/p>\n

\tY sobre<\/span> todo<\/span> agradecer<\/span> la colaboraci\u00f3n<\/span> de los vecinos<\/span>, que<\/span> nos donaron<\/span> las<\/span> bolsas<\/span>, tambi\u00e9n<\/span> de los voluntarios<\/span>, asociaciones<\/span> de la zona<\/span> y alumnos<\/span> de los colegios<\/span> de alrededor<\/span> que<\/span> nos ayudaron<\/span> en el montaje<\/span>.<\/p>\n

\t\u00a0<\/p>\n

\tEl \u00e1rbol<\/span> tiene<\/span> pensado<\/span> queda<\/span><\/p>\n

\t\u00a0<\/p>\n

\t\"alt\"<\/p>","protected":false},"excerpt":{"rendered":"

Siguiendo ya una tradici\u00f3n navide\u00f1a para nosotros, a principio de diciembre, fuimos de nuevo a Inglaterra a construir un nuevo \u00c1rbol de Navidad Consumista, a imagen del que llevamos a cabo el a\u00f1o pasado en Durham para el festival Lumiere. \u00a0 \u00a0 \u00a0<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76],"tags":[],"class_list":["post-6573","post","type-post","status-publish","format-standard","hentry","category-barcelona"],"yoast_head":"\n\u00c1rbol de Navidad consumista - Revista Rambla<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revistarambla.com\/en\/arbol-de-navidad-consumista-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c1rbol de Navidad consumista - 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