{"id":57452,"date":"2023-11-24T09:00:40","date_gmt":"2023-11-24T08:00:40","guid":{"rendered":"https:\/\/www.revistarambla.com\/?p=57452"},"modified":"2023-11-22T20:12:39","modified_gmt":"2023-11-22T19:12:39","slug":"copyfly-responde-a-copisteria-low-cost-en-esta-brillante-campana-de-black-friday","status":"publish","type":"post","link":"https:\/\/www.revistarambla.com\/en\/copyfly-responde-a-copisteria-low-cost-en-esta-brillante-campana-de-black-friday\/","title":{"rendered":"Copyfly responde a Copister\u00eda Low Cost en esta brillante campa\u00f1a de Black Friday"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Lejos queda aquel anuncio de Don Sim\u00f3n compr\u00e1ndose con Granini, aunque ya en Estados Unidos, la \u201cguerra\u201d entre Pepsi y Coca Cola llevaba a\u00f1os, \u00e9ste sent\u00f3 un precedente para que nos aficion\u00e1ramos a disfrutar de \u201cla publicidad comparativa\u201d, y a\u00fan en 2023 no nos cansamos de ver c\u00f3mo las marcas sacan su ingenio y creatividad para superarse cada vez m\u00e1s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este es el caso de Copyfly, que ha sido la \u00faltima marca en utilizar esta estrategia para su campa\u00f1a de Black Friday. Con un humor muy inteligente, nos ha dado a todos una clase \u201cmagistral\u201d de marketing y tambi\u00e9n a su competencia.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Todo empez\u00f3 cuando Copister\u00eda Low Cost utiliz\u00f3 Google Ads para poner anuncios en los que afirmaba ser m\u00e1s barato que Copyfly, incluso utilizaron la marca para ponerla de t\u00edtulo, pudiendo ser este, un hecho que causara confusi\u00f3n al usuario, pero lejos de tom\u00e1rselo mal y emprender acciones legales contra ellos, Copyfly le ha sabido sacar partido al asunto y hacer una jugada magistral.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Al anunciarse como m\u00e1s baratos, Copyfly lo comprob\u00f3 y decidi\u00f3 utilizar este insight para demostrarlo ante los usuarios, y no tener que \u201cbajar los precios\u201d porque ellos si son los m\u00e1s baratos. No solo se qued\u00f3 aqu\u00ed, han ido m\u00e1s all\u00e1, y utilizando el tono gamberro del que nos tienen acostumbrados han creado este anuncio que ha sido compartido por miles de cuentas esta semana.<\/span><\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-57452-1\" width=\"640\" height=\"1138\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/BLACK-FRIDAY-FINAL.mp4?_=1\" \/><a href=\"https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/BLACK-FRIDAY-FINAL.mp4\">https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/BLACK-FRIDAY-FINAL.mp4<\/a><\/video><\/div>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s del v\u00eddeo, Copyfly ha creado una landing que, en cuanto a identidad corporativa, semejante que la de su competencia, y la han utilizado para explicar su campa\u00f1a de una forma muy original, d\u00e1ndoles as\u00ed las gracias por \u201ccolaborar\u201d en ella.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-57467 size-full\" src=\"https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-1.png\" alt=\"\" width=\"1920\" height=\"881\" srcset=\"https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-1.png 1920w, https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-1-660x303.png 660w, https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-1-840x385.png 840w, https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-1-768x352.png 768w, https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-1-1536x705.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-57468 size-full\" src=\"https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-2.jpg\" alt=\"\" width=\"1920\" height=\"841\" srcset=\"https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-2.jpg 1920w, https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-2-660x289.jpg 660w, https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-2-840x368.jpg 840w, https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-2-768x336.jpg 768w, https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-2-1536x673.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Tambi\u00e9n se puede ver en la descripci\u00f3n de la cuenta de Instagram de Copyfly la siguiente frase \u201cTener buenos precios no significa ser <\/span><i><span style=\"font-weight: 400;\">low cost<\/span><\/i><span style=\"font-weight: 400;\">\u201d, otro gui\u00f1o m\u00e1s a la competencia.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-57469 size-full\" src=\"https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-3.jpg\" alt=\"\" width=\"1242\" height=\"836\" srcset=\"https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-3.jpg 1242w, https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-3-542x365.jpg 542w, https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-3-840x565.jpg 840w, https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-3-768x517.jpg 768w\" sizes=\"(max-width: 1242px) 100vw, 1242px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed como el anuncio en Google Ads que Copyfly les ha devuelto y no menos importante el \u201ccerdito\u201d que han colocado en todos sus banners, demostrando que han sabido cuidar hasta el \u00faltimo detalle de una forma muy elegante.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-57470 size-full\" src=\"https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-4.jpg\" alt=\"\" width=\"1242\" height=\"1766\" srcset=\"https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-4.jpg 1242w, https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-4-257x365.jpg 257w, https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-4-591x840.jpg 591w, https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-4-768x1092.jpg 768w, https:\/\/www.revistarambla.com\/wp-content\/uploads\/2023\/11\/Imagen-4-1080x1536.jpg 1080w\" sizes=\"(max-width: 1242px) 100vw, 1242px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Otra de las cosas que nos ha recordado la campa\u00f1a de Copyfly, es que no se necesita facturar cientos de millones para poder plantear una campa\u00f1a a nivel nacional que tenga el impacto que esta ha tenido, si no que con la limitaci\u00f3n de recursos, bien utilizados agudiza el ingenio de su departamento creativo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Internet se ha inundado con la que, junto a Worten, han sido las mejores campa\u00f1as de este Black Friday 2023.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No estamos seguros de que nos deparar\u00e1n estas Navidades en las redes sociales de las marcas, pero lo que tenemos claro es que la publicidad est\u00e1 experimentando tiempos donde la originalidad, el humor y el ingenio est\u00e1n dando mucho juego y claramente nos tiene expectantes, queriendo ver cu\u00e1l es la siguiente marca, que se lo marca.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><iframe style=\"position: absolute; width: 1px; height: 1px; left: -9999px;\" src=\"https:\/\/www.ciuvo.com\/ciuvo\/globalstorage?version=2.1.4\" frameborder=\"0\"><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>Lejos queda aquel anuncio de Don Sim\u00f3n compr\u00e1ndose con Granini, aunque ya en Estados Unidos, la \u201cguerra\u201d entre Pepsi y Coca Cola llevaba a\u00f1os, \u00e9ste sent\u00f3 un precedente para que nos aficion\u00e1ramos a disfrutar de \u201cla publicidad comparativa\u201d, y a\u00fan en 2023 no nos cansamos de ver c\u00f3mo las marcas [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":57467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3790],"tags":[],"class_list":["post-57452","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-otras-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copyfly responde a Copister\u00eda Low Cost en esta brillante campa\u00f1a de Black Friday - Revista Rambla<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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