{"id":4671,"date":"2014-01-19T05:56:52","date_gmt":"2014-01-19T05:56:52","guid":{"rendered":"https:\/\/www.revistarambla.com\/los-rolezinhos-brasilenos-reivindican-su-protagonismo-social-tomando-los-centros-comerciales\/"},"modified":"2014-01-19T05:56:52","modified_gmt":"2014-01-19T05:56:52","slug":"los-rolezinhos-brasilenos-reivindican-su-protagonismo-social-tomando-los-centros-comerciales","status":"publish","type":"post","link":"https:\/\/www.revistarambla.com\/en\/los-rolezinhos-brasilenos-reivindican-su-protagonismo-social-tomando-los-centros-comerciales\/","title":{"rendered":"LOS ROLEZINHOS BRASILE\u00d1OS REIVINDICAN SU PROTAGONISMO SOCIAL TOMANDO LOS CENTROS COMERCIALES"},"content":{"rendered":"

\t\"alt\"Brasil<\/span> cuenta<\/span> desde<\/span> hace<\/span> una<\/span> semana<\/span> con un nuevo<\/span> vocablo<\/span> y dos inc\u00f3gnitas<\/span>. La nueva<\/span> palabra<\/span> que<\/span> est\u00e1<\/span> monopolizando<\/span> el debate medi\u00e1tico<\/span>, social y pol\u00edtico<\/span> brasile\u00f1o<\/span> es<\/span> rolezinho<\/span><\/em>. La primera<\/span> inc\u00f3gnita<\/span> a desvelar<\/span> es<\/span> saber si<\/span> detr\u00e1s<\/span> de este<\/span> t\u00e9rmino<\/span> se esconde<\/span> un fen\u00f3meno<\/span><\/p>\n

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\tBrasil<\/span> cuenta<\/span> desde<\/span> hace<\/span> una<\/span> semana<\/span> con un nuevo<\/span> vocablo<\/span> y dos inc\u00f3gnitas<\/span>. La nueva<\/span> palabra<\/span> que<\/span> est\u00e1<\/span> monopolizando<\/span> el debate medi\u00e1tico<\/span>, social y pol\u00edtico<\/span> brasile\u00f1o<\/span> es<\/span> rolezinho<\/span><\/em>. La primera<\/span> inc\u00f3gnita<\/span> a desvelar<\/span> es<\/span> saber si<\/span> detr\u00e1s<\/span> de este<\/span> t\u00e9rmino<\/span> se esconde<\/span> un fen\u00f3meno<\/span> como<\/span> el que<\/span> dio<\/span> origen<\/span> el pasado<\/span> mes<\/span> de junio<\/span>, a.\u00a0 las<\/span> mayores<\/span> protestas<\/span> registradas<\/span> en el pa\u00eds<\/span> desde<\/span> hac\u00eda<\/span> d\u00e9cadas<\/span><\/strong><\/p>\n

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\t\"alt\"<\/p>\n

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\tLa segunda<\/span> inc\u00f3gnita<\/span>: confirmar<\/span> si<\/span> esa<\/span> posible<\/span> explosi\u00f3n<\/span> social estalla<\/span> este<\/span> fin de semana<\/span> como<\/span> algunos<\/span> vaticinan<\/span>.<\/p>\n

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\tNada en principio<\/span> hac\u00eda<\/span> pensar<\/span> que<\/span> esa<\/span> hip\u00f3tesis<\/span> pudiera<\/span> llegar<\/span> a plantearse<\/span>. De hecho<\/span>, el fen\u00f3meno<\/span> del rolezinho<\/span> <\/em>\u2500literalmente<\/span>, un pase\u00edto<\/span> o una<\/span> vueltecita\u2500<\/span> no es<\/span> m\u00e1s<\/span> que<\/span> una<\/span> simple\u00a0 convocatoria<\/span> para<\/span> encontrarse<\/span> y pasear<\/span> por<\/span> un centro<\/span> comercial<\/span>, promovida<\/span> en\u00a0 las<\/span> redes<\/span> sociales<\/span> por<\/span> j\u00f3venes<\/span> de la periferia<\/span> urbana<\/span> de S\u00e3o<\/span> Paulo. Lejos<\/span> de denunciar<\/span> el capitalismo<\/span> y la cultura<\/span> consumista<\/span>,los asistentes<\/span> a estas<\/span> citas<\/span>, que<\/span> est\u00e1n<\/span> llegado<\/span> a reunir<\/span> hasta<\/span> 6.000 personas<\/strong>, no buscaban<\/span> m\u00e1s<\/span> que<\/span> pasear<\/span> en grupo<\/span> por<\/span> uno<\/span> de esos<\/span> grandes<\/span> templos<\/span> del ocio<\/span> que<\/span> para<\/span> los brasile\u00f1os<\/span> son los shopping<\/em>; pasarlo<\/span> bien<\/span> en un encuentro<\/span> que<\/span> rompa<\/span> la virtualidad<\/span> de Facebook, propiciar<\/span> alg\u00fan<\/span> flirteo<\/span> y subrayar<\/span> una<\/span> visibilidad<\/span> demasiado<\/span> amenazada<\/span> todav\u00eda<\/span> por<\/span> la exclusi\u00f3n<\/span> social y urbana<\/span>.<\/p>\n

\t\u00a0<\/p>\n

\tEl fen\u00f3meno<\/span> comenz\u00f3<\/span> a detectarse<\/span> en 2012<\/strong>, en muchos<\/span> casos<\/span> promovido<\/span> por<\/span> usuarios<\/span> de Facebook con miles de seguidores<\/span> en la red social que<\/span> organizaban<\/span> una<\/span> cita<\/span> para<\/span> encontrarse<\/span> con sus<\/span> fans<\/strong>. Poco<\/span> a poco<\/span> estas<\/span> reuniones<\/span> se fueron<\/span> consolidando<\/span> como<\/span> una<\/span> opci\u00f3n<\/span> de ocio<\/span> en la que<\/span> los j\u00f3venes<\/span> recorr\u00edan<\/span> en grandes<\/span> grupos<\/span> los centros<\/span> comerciales<\/span>, cantaban<\/span> provocativas<\/span> letras<\/span> de funk o rap, o realizaban<\/span> peque\u00f1os<\/span> gestos<\/span> de irreverencia<\/span> como<\/span> gritar<\/span> o correr<\/span> por<\/span> los pasillos<\/span>. Hasta<\/span> ahora<\/span> solo se hab\u00edan<\/span> producido<\/span> incidentes<\/span> menores<\/span> como<\/span> alg\u00fan<\/span> hurto<\/span> aislado<\/span> de ropa<\/span> o zapatillas<\/span> de marca<\/span>. Eso<\/span> s\u00ed<\/span>, la irrupci\u00f3n<\/span> de los grupos<\/span> de j\u00f3venes<\/span> era vista con suspicacia<\/span> y temor<\/span> por<\/span> parte<\/span> del p\u00fablico<\/span> que<\/span> habitualmente<\/span> acude<\/span> a estos<\/span> centros<\/span> comerciales<\/span><\/strong>, b\u00e1sicamente<\/span> familias<\/span> de clase<\/span> media ascendente<\/span>, as\u00ed<\/span> como<\/span> por<\/span> los responsables<\/span> de los establecimientos<\/span>. De hecho<\/span>, algunas<\/span> tiendas<\/span> optaban<\/span> por<\/span> bajar<\/span> sus<\/span> persianas<\/span> cuando<\/span> se acercaba<\/span> la hora<\/span> marcada<\/span> para<\/span> el rolezinho<\/span> <\/em>y en algunos<\/span> casos<\/span> la Polic\u00eda<\/span> intervino<\/span> para<\/span> desalojar<\/span> a los participantes<\/span>, aunque<\/span> sin que<\/span> se produjeran<\/span> graves casos<\/span> de violencia<\/span>.<\/p>\n

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\tTodo<\/span> eso<\/span> parece<\/span> haber<\/span> cambiado<\/span> tras<\/span> los incidentes<\/span> registrados<\/span> el pasado<\/span> s\u00e1bado<\/span> en S\u00e3o<\/span> Paulo, cuando<\/span> efectivos<\/span> de la Polic\u00eda<\/span> Militar<\/span> procedieron<\/span> a disolver<\/span> con gases lacrim\u00f3genos<\/span> y balas<\/span> de goma<\/span> al millar<\/span> de j\u00f3venes<\/span> que<\/span> se hab\u00eda<\/span> congregado<\/span> en el centro<\/span> comercial<\/span> Itaquera<\/span><\/strong>. La acci\u00f3n<\/span> policial<\/span> se sald\u00f3<\/span> con seis<\/span> j\u00f3venes<\/span> detenidos<\/span>, dos de ellos<\/span> menores<\/span>. Ese<\/span> mismo<\/span> fin de semana<\/span> otros<\/span> centros<\/span> comerciales<\/span> de la capital paulista<\/span> consegu\u00edan<\/span> \u00f3rdenes<\/span> judiciales<\/span> declarando<\/span> ilegales<\/span> estas<\/span> concentraciones<\/span> y amenazando<\/span> con multas<\/span> de hasta<\/span> 10.000 reales<\/span><\/strong> (m\u00e1s<\/span> de 3.000 euros<\/span>) a quienes<\/span> incumplieran<\/span> esas<\/span> disposiciones<\/span>.<\/p>\n

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\tSin embargo, lejos<\/span> de frenar<\/span> el fen\u00f3meno<\/span>, las<\/span> medidas<\/span> represivas<\/span> han<\/span> ayudado<\/span> a propagarlo<\/span> m\u00e1s<\/span>, incluso<\/span> fuera<\/span> de S\u00e3o<\/span> Paulo, con rolezinhos<\/span> <\/em>de solidaridad<\/span>. Por<\/span> ello<\/span>, algunos<\/span> medios<\/span> temen<\/span> que<\/span> se vuelva<\/span> a repetirse<\/span> un efecto<\/span> amplificador<\/span> como<\/span> el vivido<\/span> en junio<\/span> cuando<\/span> la represi\u00f3n<\/span> policial<\/span> a una<\/span> marcha<\/span> contra la subida<\/span> del transporte<\/span> p\u00fablico<\/span> fue<\/span> el detonante<\/span> de la explosi\u00f3n<\/span> de protestas<\/span> que<\/span> encendi\u00f3<\/span> e pa\u00eds<\/span>. Especialmente<\/span> teniendo<\/span> en cuenta<\/span> que<\/span> muchos<\/span> analistas<\/span> dan<\/span> por<\/span> hecho<\/span> una<\/span> nueva<\/span> oleada<\/span> de protestas<\/span>, especialmente<\/span> conforme<\/span> se aproximen<\/span> las<\/span> elecciones<\/span> presidenciales<\/span> en las<\/span> que<\/span> Dilma<\/span> Rousseff<\/span> aspira<\/span> a revalidar<\/span> este<\/span> a\u00f1o<\/span> su<\/span> mandato<\/span>. Por<\/span> ello<\/span>, no faltan<\/span> voces<\/span> alarmistas<\/span> que<\/span> advierten<\/span> del potencial<\/span> riesgo<\/span> de vandalismo<\/span> que<\/span> se esconde<\/span> detr\u00e1s<\/span> del rolezinho<\/span><\/em><\/strong>. En este<\/span> sentido<\/span>, la derecha<\/span> medi\u00e1tica<\/span>, que<\/span> ya<\/span> intent\u00f3<\/span> desacreditar<\/span> la fase<\/span> de las<\/span> protestas<\/span> del a\u00f1o<\/span> pasado<\/span> criticando<\/span> la supuesta<\/span> violencia<\/span> y radicalizaci\u00f3n<\/span> de sus<\/span> protagonistas<\/span>, no ha dudado<\/span> en destacar<\/span> que<\/span> el nuevo<\/span> fen\u00f3meno<\/span> podr\u00eda<\/span> dar<\/span> nuevas<\/span> alas a la actuaci\u00f3n<\/span> de grupos<\/span> anarquistas<\/span> como<\/span> el Black Bloc<\/strong>, que<\/span> vienen<\/span> siendo<\/span> estigmatizados<\/span> en los \u00faltimos<\/span> tiempos<\/span>.<\/p>\n

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\tPor<\/span> lo pronto, lo cierto<\/span> es<\/span> que<\/span> los \u00faltimos<\/span> hechos<\/span> y la proyecci\u00f3n<\/span> medi\u00e1tica<\/span> que<\/span> han<\/span> tenido<\/span>, lejos<\/span> de debilitar<\/span> el fen\u00f3meno<\/span> parecen<\/span> haberle<\/span> dado nuevos<\/span> br\u00edos<\/span>. As\u00ed<\/span>, solo en S\u00e3o<\/span> Paulo hay convocados<\/span> por<\/span> las<\/span> redes<\/span> sociales<\/span> cuatro<\/span> rolezinhos<\/span> para<\/span> este<\/span> pr\u00f3ximo<\/span> s\u00e1bado<\/span>, incluyendo<\/span> uno<\/span> en el Shopping Itaquera<\/span>. Adem\u00e1s<\/span> hay previsto<\/span> encuentros<\/span> similares<\/span> las<\/span> pr\u00f3ximas<\/span> semanas<\/span> en numerosas<\/span> ciudades<\/span> brasile\u00f1as<\/span>\u00a0 como<\/span> Rio de Janeiro, Brasilia, Rio Grande du Sul<\/span>, Santa Catarina<\/span> o Pernambuco<\/span>. Frente<\/span> a esto<\/span> los centros<\/span> comerciales<\/span> de todo<\/span> el pa\u00eds<\/span><\/strong> est\u00e1n<\/span> tomando<\/span> iniciativas<\/span> judiciales<\/span>, como<\/span> las<\/span> que<\/span> prohibieron<\/span> algunas<\/span> de estas<\/span> concentraciones<\/span>, al tiempo<\/span> que<\/span> exigen<\/span> medidas<\/span> a las<\/span> administraciones<\/span> p\u00fablicas<\/span> para<\/span> que<\/span> refuerce<\/span> policialmente<\/span> la vigilancia<\/span><\/strong>. Sus<\/span> gestiones<\/span>, adem\u00e1s<\/span>, han<\/span> llevado<\/span> a clausurar<\/span> algunas<\/span> de las<\/span> webs desde<\/span> las<\/span> que<\/span> se efectuaban<\/span> las<\/span> convocatorias<\/span>.<\/p>\n

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\tSin embargo, algunas<\/span> de estas<\/span> medidas<\/span>, junto<\/span> con la reacci\u00f3n<\/span> policial<\/span>, han<\/span> resultado<\/span> en algunos<\/span> casos<\/span> contraproducentes<\/span>. Y es<\/span> que<\/span>, en la pr\u00e1ctica<\/span>, resulta<\/span> dif\u00edcil<\/span> de justificar<\/span> actuaciones<\/span> que<\/span> restringen<\/span> el acceso<\/span> a unos<\/span> centros<\/span> comerciales<\/span> que<\/span>, aunque<\/span> privados<\/span>, se han<\/span> proyectado<\/span> en el Brasil<\/span> desarrollista<\/span> y consumista<\/span> como<\/span> el \u00fanico<\/span> espacio<\/span> de ocio<\/span> seguro<\/span> en unas<\/span> ciudades<\/span> donde<\/span> los desequilibrios<\/span> sociales<\/span> existentes<\/span> siguen<\/span> provocando<\/span> niveles<\/span> de inseguridad<\/span> preocupantes<\/span>. En la pr\u00e1ctica<\/span>, esto<\/span> supone<\/span> que<\/span> el \u00fanico<\/span> modo<\/span> de evitar<\/span> un rolezinho<\/span> <\/em>es<\/span> interceptando<\/span>, expulsando<\/span> o prohibiendo<\/span> la entrada<\/span> de los sospechosos<\/span><\/strong>, esto<\/span> es<\/span>: j\u00f3venes<\/span> con est\u00e9tica<\/span> funk, mayoritariamente<\/span> negros<\/span> y procedentes<\/span> de la periferia<\/span> urbana<\/span><\/strong>. Esto<\/span> ha llevado<\/span> a diversos<\/span> movimientos<\/span> sociales<\/span>\u00a0 a respaldar<\/span> las<\/span> convocatorias<\/span> de los pr\u00f3ximos<\/span> d\u00edas<\/span>, al tiempo<\/span> que<\/span> denuncian<\/span> el apartheid racial y social que<\/span>, sin propon\u00e9rselo<\/span>, el fen\u00f3meno<\/span> ha puesto<\/span> de manifiesto<\/span>.<\/p>\n

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\tSin embargo, no son pocas<\/span> las<\/span> voces<\/span> que<\/span> cuestionan<\/span> el supuesto<\/span> trasfondo<\/span> reivindicativo<\/span> de unos<\/span> comportamientos<\/span> que<\/span> son fruto<\/span> del \u00e9xito<\/span> econ\u00f3mico<\/span>. El rolezinho<\/span> <\/em>ser\u00eda<\/span>, en \u00faltima<\/span> instancia<\/span>, hijo<\/span> de la llamada<\/span> Clase<\/span> C, esos<\/span> millones<\/span> de brasile\u00f1os<\/span> que<\/span> escaparon<\/span> de la pobreza<\/span> extrema<\/span> durante<\/span> la d\u00e9cada<\/span> de gobierno<\/span> del Partido<\/span> de los Trabajadores<\/span><\/strong>, para<\/span> integrarse<\/span> en una<\/span> precaria<\/span> nueva<\/span> clase<\/span> media, cuyos<\/span> ingresos<\/span> medios<\/span> de unos<\/span> 1.700 reales<\/span> mensuales<\/span> (540 euros<\/span>) les sit\u00faan<\/span> todav\u00eda<\/span> a a\u00f1os<\/span> luz<\/span> de la clase<\/span> media consolidada<\/span>. Para ellos<\/span>, el progreso<\/span> social se manifiesta<\/span> por<\/span> la capacidad<\/span> de integrarse<\/span> en la sociedad<\/span> de consumo<\/span>, aunque<\/span> sea a costa<\/span> de endeudarse<\/span> pagando<\/span> a plazos<\/span> con la tarjeta<\/span> de cr\u00e9dito<\/span>. Un sector social ascendente<\/span> y, adem\u00e1s<\/span>, \u00e1vido<\/span> por<\/span> marcar<\/span> distancias<\/span> con los sectores<\/span> sociales<\/span> m\u00e1s<\/span> empobrecidos<\/span>, una<\/span> obsesi\u00f3n<\/span> que<\/span> explicar\u00eda<\/span>, por<\/span> ejemplo<\/span>, su<\/span> gusto por<\/span> la ropa<\/span> y los calzados<\/span> de marca<\/span> que<\/span> destaquen<\/span> su<\/span> ascenso<\/span>.<\/p>\n

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\tUna<\/span> clase<\/span> media precaria<\/span> que<\/span> ve<\/span>\u00a0 en su<\/span> acceso<\/span> al consumismo<\/span> y al centro<\/span> comercial<\/span> su<\/span> definitiva<\/span> integraci\u00f3n<\/span> al modelo<\/span> social consolidado<\/span> en los \u00faltimos<\/span> a\u00f1os<\/span>. El resultado<\/span> final es<\/span> una<\/span> juventud<\/span> de clase<\/span> C que<\/span> estar\u00eda<\/span> reivindicando<\/span> su<\/span> visibilidad<\/span> en el coraz\u00f3n<\/span> simb\u00f3lico<\/span> de un sistema<\/span> que<\/span>, como<\/span> pondr\u00eda<\/span> de manifiesto<\/span> el rolezinho<\/span><\/em>, los sigue<\/span> recibiendo<\/span> todav\u00eda<\/span> con no pocas<\/span> dosis<\/span> de desconfianza<\/span> y prejuicio<\/span>.<\/p>\n

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\t\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

Brasil cuenta desde hace una semana con un nuevo vocablo y dos inc\u00f3gnitas. La nueva palabra que est\u00e1 monopolizando el debate medi\u00e1tico, social y pol\u00edtico brasile\u00f1o es rolezinho. La primera inc\u00f3gnita a desvelar es saber si detr\u00e1s de este t\u00e9rmino se esconde un fen\u00f3meno \u00a0 \u00a0 \u00a0<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-4671","post","type-post","status-publish","format-standard","hentry","category-barcelona"],"yoast_head":"\nLOS ROLEZINHOS BRASILE\u00d1OS REIVINDICAN SU PROTAGONISMO SOCIAL TOMANDO LOS CENTROS COMERCIALES - Revista Rambla<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.revistarambla.com\/en\/los-rolezinhos-brasilenos-reivindican-su-protagonismo-social-tomando-los-centros-comerciales\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LOS ROLEZINHOS BRASILE\u00d1OS REIVINDICAN SU PROTAGONISMO SOCIAL TOMANDO LOS CENTROS COMERCIALES - Revista Rambla\" \/>\n<meta property=\"og:description\" content=\"Brasil cuenta desde hace una semana con un nuevo vocablo y dos inc\u00f3gnitas. La nueva palabra que est\u00e1 monopolizando el debate medi\u00e1tico, social y pol\u00edtico brasile\u00f1o es rolezinho. 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